In October, Hublot launched its pop-up store and Ferrari F1 Racing Simulator at The Dubai Mall. During the event, Rebecca Anne Proctor met with watch industry magnate Jean-Claude Biver to talk about his new role at LVMH and the essence of the Hublot brand.

In our ongoing one-on-one series with our industry’s leading figures, we sat down with François-Henry Bennahmias, CEO of Audemars Piguet.

Haute Time: Another year, another Salon International de la Haute Horlogerie. What has the reception been so far to A. Lange & Söhne’s 2014 unveilings?

Haute Time: Let me start with a compliment. Your company has done the impossible: in less than 20 years you’ve made a cult of your product and created a “Paneraimania” trend. With respect to what you’ve done, I would like to ask: do you think that everything was done accurately? If you could go back in time, what would you change?