Bvlgari Goes For the Bronze at Geneva Watch Days 2025

 Bvlgari unveils the Bronzo GMT and Chronograph at Geneva Watch Days 2025, introducing bronze to the iconic Aluminium collection. 

For Geneva Watch Days 2025, Bvlgari embraces bronze, debuting its first-ever use in the Bvlgari Aluminium collection. Introducing Bvlgari Bronzo—this isn’t merely a material change; it’s a thoughtful dialogue between heritage, innovation, and the inevitable passage of time, all wrapped in Bvlgari’s signature Italian elegance.

The Bvlgari Aluminium story began as a rebellious offspring of the original Bvlgari Bvlgari watch, launched in 1975 with its distinctive engraved bezel that spelled out the brand’s name 14 times. By 1998, the Aluminium model redefined luxury by pairing lightweight aluminium with durable rubber, blending sporty chic with graphic simplicity. Its 2020 revival added an automatic mechanical movement, solidifying its place among modern icons. Now, in 2025, bronze steps into the spotlight, evoking ancient alloys while embracing the collection’s ethos of unexpected materiality. 

As Jonathan Brinbaum, Managing Director of Bvlgari Watches, eloquently put it: “The essence of the Bvlgari Bvlgari lies in the alloy of materials. Initially designed in aluminum and rubber, the model here explores bronze, an association of historical significance in watchmaking, rarely used by Bvlgari. This material is not only resistant but, above all, alive. Over time, its patina will evolve, making each watch unique and personal. Its raw appearance, both masculine and elegant, as well as the exceptional work on the metal, already gives it an iconic aura.”

First up is the Bvlgari Bronzo GMT, a 40mm traveler’s dream measuring 9.70mm thick. Its design prioritizes functionality with a dual-time complication that’s as intuitive as it is stylish. The black dial features a central 24-hour GMT disc with a day-night indicator, allowing effortless tracking of a second time zone. White indices punctuate the face, while the sandblasted rose gold-plated hands—hours, minutes, and GMT—add warmth against the cool bronze tones. A date window sits at 3 o’clock, and the central seconds hand ends in a crisp white lacquer tip. Powering this is the in-house automatic calibre B192, a 4.10mm-thick movement vibrating at 28,800 VpH (4Hz) with a generous 50-hour power reserve. The case back and crown, crafted from sandblasted titanium with black DLC treatment, underscore Bvlgari’s commitment to durability and contrast.

For those who crave speed and precision, the Bvlgari Bronzo Chronograph offers a more dynamic temperament in a slightly larger 41mm case (12.35mm thick). This model transforms the base design into a performance-oriented piece, with a matte black dial featuring azuré-finished chronograph counters for added texture and depth. A tachymeter scale encircles the dial, perfect for measuring velocities, while the rose gold-plated hands—again with Super-LumiNova—include a central chronograph seconds hand with a white lacquered tip. The date appears between 4 and 5 o’clock, and small seconds add to the chronograph’s utility. At its heart beats the automatic calibre B381, 6.90mm thick, with a 42-hour power reserve and the same 4Hz frequency. Like its GMT sibling, the chronograph employs sandblasted titanium elements with black DLC for the crown, pushers, and case back, enhancing the overall robustness.