Breguet Takes Over the Geneva Airport

Luxury watchmaker Breguet is honoring its aviation history in a very modern way. The Swiss manufacture has taken over the departures area of the Geneva airport with a unique new temporary display.


Breguet boasts a storied history in the world of flight. Indeed, Louis Charles Breguet, a descendent of company founder Abraham-Louis Breguet, was one of the early aviation pioneers. Louis Charles manufactured the first plane to make a nonstop crossing of the South Atlantic in 1927, and founded the Compagnie des messageries aériennes, which became Air France.


The display in the departures area of the Geneva Airport highlights Breguet’s most high-tech timepieces, the Type XXII 3880 and Classique Chronométrie 7727. Both of these timepieces, which are on display at the airport, feature Breguet’s revolutionary use of silicon. Very light, silicon is used by the manufacture to develop balance springs and escapements that are highly efficient. For example, in the Type XXII these new components allow the movement to beat at a frequency of 10Hz and reach a greater precision. Completely insensitive to the effects of magnetism, silicon makes possible the insertion of magnets at the heart of watch mechanisms to improve their performances. The Classique Chronométrie 7727 is equipped with a magnetic pivot and boasts equally impressive rating results.


The exhibition will be on display at the Geneva airport until January 31. Afterwards, the Type XXII 3880 and Classique Chronométrie 7727 will join other Breguet models at an exhibition at the Cité du Temps in Geneva, which will run from January 20 to February 23.


Photos courtesy Breguet.

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