Superstar DJ David Guetta, who with fellow Star DJ Martin Garrix, only 20 years old and already a legend in the EDM world, celebrated the official launch in Ibiza last week-end of the new Aquaracer Black Titanium with nylon strap from TAG Heuer.

By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

By Roberta Naas In honor of the first Mikrograph created in 1916, TAG Heuer unveils the limited edition, convertible 100th anniversary Mikrograph 1/100th of a second Automatic Chronograph that

By Roberta Naas This was a busy week in Miami for TAG Heuer, where the brand had several key brand ambassadors on hand, including Miami Marlins right-fielder Giancarlo Stanton and racecar driver Hilaire Damiron, at an event to celebrate the 100th anniversary is of the first Heuer Mikrograph watch, which was created in 1916. The 100 Years of Innovation exhibition took place at the Aventura Mall and showcased historical watches alongside some of the brand’s more innovative pieces of today, including its Connected watch and an all-new 1016 re-edition of the Mikrograph. Also on display were the original 1963 Carrera and

By Roberta Naas It was a grand slam weekend in tennis with smashing results at Wimbledon. The finals were fantastic. But in the end, Raonic couldn’t keep up the pace and Murray came out victorious at this oldest tennis tournament in the world. Now we take a look at the tennis stars and the watches they wear.

By Roberta Naas Fans of long-running television show, Grey’s Anatomy, know him as the steamy Dr. Derek Shepherd who was – to everyone’s dismay – killed off in an automobile accident. Avid racing fans, especially those following world endurance racing, know him for the Team that bears his name –Dempsey Racing. Either way, actor and racecar driver Patrick Dempsey – also a TAG Heuer brand ambassador – is a man with many passions – and right now, staying focused is one of them.

By Roberta Naas Just a couple of weeks ago, we brought you four fantastic watches that were world firsts premiering at Baselworld 2016. As we promised then, that was just part 1 of the story. Here we delight in presenting four more pretty amazing timepieces that have their own “first” status -- as seen at Baselworld.

By Victoria Townsend 42,195 km or 26.2 miles. Tag Heuer has been accompanying competitive sports for over 150 years, and marathon races are among them. Official Timekeeper and Official Watch of last Sunday’s 2016 Paris Marathon, the 40th to date, the watch brand has also partnered with the marathons of New York City, Chicago, London, Berlin and Moscow. The second most important after New York City, this year’s Paris edition saw a total of 57,000 competitors from 140 countries at the starting line. Going beyond the limits of normal physical endurance perfectly embodies the Tag Heuer slogan of #Don’tCrackUnderPressure that accompanied the runners through the streets of the French capital. Cybrian Kotut from Kenya won with a time of 02:07:11; his compatriot Visilie Jepsheko was the first lady to finish in 02:25:53. Among the new Tag Heuer models introduced at Baselworld this year, the Carrera HEUER-01 is made to time the winners. First presented in 2015, this signature chronograph model promised to be the backbone of a new collection, with a new case, new construction, new design and new automatic in-house caliber HEUER-01 based upon the 1887 calibre. Presented in titanium carbide coated steel with a perforated black rubber strap, the modular case construction with 12 different components was designed to open up the possibilities to combine new materials, colours, treatments and finishes.

The new Tag Heuer Monaco Calibre 11 Chronograph (ref. CAW211P.FC6356) comes with a perforated black calfskin strap, and is priced at $5,900...

Reaction from the World Première of the 2015 edition of “La Nuit de la Glisse” – literally translated in English as “The Night of the Glide”...

Winter is coming! And in Switzerland, that means the skiing season isn’t far behind. Time to get those TAG Heuer skis ready!

Today in New York City, Tag Heuer CEO Jean-Claude Biver officially announced the TAG Heuer Connected Watch, the brand's first smartwatch...

It took just 48 seconds for Daniel Ricciardo to take us around a "hot lap" during the Race Of Champions preview day, sponsored by Tag Heuer...

The Harrods Fine Watch Room will be busy this month, with three unmissable exhibitions. Find out what's in store, with Roanne Orlebar!

Our sister magazine, Haute Living, recently sat down with tennis champion Maria Sharapova, to learn about her relationship with TAG Heuer, and the watches that best define her...

Haute Time is very proud to announce that tennis coach Patrick Mouratolgou will be joining the team as a regular contributor...