On March 14, the Swiss horologer together with Intel and Google unveiled the Connected Modular 45 watch in a press conference in Rütli, Switzerland.

With the introduction of the Connected Modular 45 did TAG Heuer take a firm step into the future! No more choosing between a tourbillon and a smart watch

Baselworld is around the corner. While this year's Baselworld is smaller than previous years, rest assured, it will still be packed with a lot of amazing new watches. What they are exactly, is something that we need to find out but like any watch enthusiast, we have of course a wish list!

TAG Heuer has built its reputation upon being “avant garde” and what is more avant garde than a $15.000 watch with flying tourbillon and chronograph?

If there is one type of complications that is most popular, it has to be the chronograph. Nearly all brands have one (or more) in their collection, and there are only few watch connoisseurs and collectors that don't have one as well.

Preparing for next month’s Baselworld 2017, Tag Heuer reimagined its signature Carrera Heuer-01 Skeleton Manufacture Chronograph watch.

TAG Heuer CEO and head of LVMH Watch Division Jean-Claude Biver introduced famed Latin musician J. Balvin as the brand's newest face.

It couldn't have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer's motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.

By Martin Green Under the capable leadership of Jean-Claude Biver, TAG-Heuer is quickly reclaiming the position of being an innovative and creative manufacture, a quality which made them famous in the first place. An important watch to do so is the Carrera HEUER-01. The Carrera has been throughout its history an important model for TAG-Heuer, but the version that was introduced in 2015 not only revamped the watch but was also used to debuted the manufacture caliber HEUER-01. Since that moment the Carrera has become one of the best-selling watches within the TAG-Heuer collection, which is now also available in matt black ceramic.

Henrik Lundqvist, the Rangers' star goalie, sizes up the new Hockey Season, shares his secrets for keeping cool on the ice, and talks charity and the fast-growing Henrik Lundqvist Foundation.

Urban artist Alec Monopoly is announced as the newly-named art provocateur of Swiss avant-garde watchmaker TAG Heuer during Art Basel.

Swiss watchmaker TAG Heuer appoints street artist Alec Monopoly its art provocateur, trusting him to uplift the brand's creative operations.

The second edition of Dubai Watch Week opened yesterday November 15 and it is fantastic! Organized at the Dubai International Financial Centre (DIFC) and The Dubai Mall by Ahmed Seddiqi & Sons, this global annual non-commercial event was created in 2015 to bring the watch industry to the public

Watch trends from Haute Time expert Greg Simonian of Westime.

By Roberta Naas Last night in Geneva, 14 timepieces were honored at the annual Grand Prix de Horlogerie Geneva, which pays tribute to one watch in each of a dozen different categories. The final 14 winners were culled down from an initial 160+ watches that were submitted by brands in June. Additionally there was a Special Jury Prize awarded to The George Daniels Educational Trust. Here we bring you a look at the winning watches

A night in celebration of boxing legend Muhammad Ali with TAG Heuer.