The official watch of the Monaco Grand Prix, TAG Heuer hosted its White Party with Tom Brady, Bella Hadid and race winner Daniel Ricciardo.

Shot on location in South Africa by fine art photographer David Yarrow, Delevingne posed for Tag Heuer's latest campaign alongside a live lion.

Cutting-edge, high-powered mechanics and sleek, sophisticated design drive both racing vehicles and high performance chronographs, which is why watchmakers partner the most sought-after racing companies

When I started last year with 'Blue Dials of Baselworld' I did not expect it to become a reoccurring topic. Earlier this year at the SIHH, we already saw enough blue dials to warrant a similar article and this year at Baselworld....well, judge for yourself!

Haute Time sits down with New York Rangers goalie/TAG Heuer ambassador Henrik Lundqvist at the TAG Heuer Fifth Avenue boutique in New York.

Few watches unite the past with the future the way the TAG Heuer Carrera "Tête de Vipère" Chronograph Tourbillon Chronometer does. Behind this long name is a watch that does not dwell on the past, but embraces what is good and takes it into the future. It is created to celebrate the 55th anniversary of the Heuer Carrera and will be released as a limited edition of 155 pieces.

For a few days a year Basel, normally a modest provincial capital on the Swiss borders with Germany and France, is the capital of the world, the watch world that is. This year is particularly strong in terms of new offerings. The vast majority of the brands exhibiting at Baselworld introduced watches that are very pure in their DNA, while at the same time in tune with what the market currently desires, like these four watches:

One of the conclusions of the report is that large, well-funded companies that already have strong brand recognition are doing much better than smaller brands. That advantage is reinforced among luxury holding companies, which again benefit from having big pockets

An inside look at the four-day Watches & Wonders event, which made its American debut for the first time ever, choosing Miami as its venue.

TAG Heuer partners with Cycle for Survival, an organization dedicated to beating cancer, for the first Tag Heuer Cycle for Survival Fundraising Challenge.

A new year comes for many people with new years resolutions, and they often involve the gym. Of course, you don't want your wrist game to suffer when you give it your best, and with these four watches, you don't have to!

TAG Heuer kicked off Art Basel Miami with a special cocktail party and spectacular art takeover by Art Provocateur and Brand Ambassador Alec Monopoly.

Some brands have been focussed on a single complication for a very long time. This goes for sure for Heuer, who has nurtured the chronograph as the focal point of most of its endeavors. That they excelled at this can not only their current collection testify for, but also their vintage models such as this single button chronograph from 1930.

The Salon Internacional Alta Relojería, or SIAR, has developed tremendously over the years. For its eleventh edition, it welcomed for the first time all the watches that compete in the Grand Prix d ́Horlogerie de Genève, but that was of course not all that was there to see. These are the best watches we came across at this years SIAR:

TAG Heuer unveiled Art Provocateur Alec Monopoly's first timepiece with the brand – the TAG Heuer Alec Monopoly special edition.

Luxury Swiss horologer, TAG Heuer and football superstar, Tom Brady unveiled a special edition of the brand’s hallmark timepiece – the Heuer 01 chronograph.