Audemars Piguet have joined a growing number of prestige watch brands with boutiques in Bal Harbour. This month the Swiss manufacture will open a new boutique at the prestigious Bal Harbour Shops in the South Florida city. The company are touting the 990sf boutique, which will be located next to Chanel, as a revolutionary new design which captures the 138-year old watchmaker’s core values.
Xavier Nolot, the CEO of Audemars Piguet North America, told us; “By bringing the ‘manufacture to the boutique’, Audemars Piguet tells the story of its history, craftsmanship and exclusive relationships in the new Bal Harbour boutique. We’ve created a warm and inviting environment to satisfy our discerning clients’ every need.”
Audemars Piguet’s Creative Director Octavio Garcia teamed up with the Creative Circle International Corporation of Switzerland to create a space which would evoke the famous Vallée de Joux in Switzerland, the region from which Audemars Piguet hails. With wood and metallic landscapes throughout the boutique, the space is divided into “The Manufacture” and “The House”. “The Manufacture” includes product displays (with over 100 timepieces from the company’s collection) and a watchmaker’s corner. Meanwhile “The House” incorporates a full service bar and lounge with a state-of-the-art sound system to create a space where cients can relax. There, the brand has on display photos of the many friends of Audemars Piguet, as well as displays of their commitment to environmental initiatives and corporate philanthropy.
The new Audemars Piguet boutique will open on May 15th. The boutique is located at Space #159 on the first floor of the Bal Harbour Shops, 9700 Collins Avenue, Bal Harbour, FL 33154. For more information call +305 864 6776 or visit the Audemars Piguet website. Photos courtesy Audemars Piguet.