Vertu, the world’s leading manufacturer of luxury mobile phones, just raised the bar for handset customization. Their new Monogram service allows customers to conceive and create a distinctively personal design for their Constellation phone by choosing from a range of colors, accent stripes and initials.
Vertu Constellation phones come in Black, Cappuccino, Mocha, Orange and Raspberry calf leather. Three stripe designs- single, double and highlighted- are offered in 18 different shades. Customers can also select up to three Latin character initials to make their device truly personal. The resulting bespoke handset is housed in a chic matching monogrammed case, of which there are two styles. Constellation phones start at $6,700. Prices for the Monogram service are on application.
The Monogram service is available exclusively from 27 Vertu boutiques worldwide, where staff will help customers use a tablet-based configurator to choose from a dizzying 3,000 different variations. Monogram is only the latest in a long line of customization services Vertu offers, including ‘Made to Order’ on the Vertu Signature and one-of-a-kind atelier options, which allow customers to personally design their own handcrafted devices from start to finish.
Vertu Chief Executive Officer Massimiliano Pogliani says the luxury brand “already delivers something very special to individuals seeking unique style and craftsmanship. Our personalisation services extend this, bringing the artisan approach of true luxury to one of the most personal and intimate products that we carry with us. From subtle engraving to a completely bespoke product that is as unique as a fingerprint, personalisation allows Vertu owners to express themselves with a product that is as unique as they are.”