This week luxury watchmaker Ulysse Nardin unveiled its third mono-brand boutique in the United States. On November 21, the manufacture opened its new boutique inside the prestigious Ritz-Carlton hotel in New York City.
In honor of the opening Ulysse Nardin hosted a VIP cocktail party at the hotel, with special appearances by brand ambassadors like Russian-American piano virtuosoLola Astanova and baseball legend Randy Johnson.
According to the manufacture, Ulysse Nardin joined with Jeffrey Khalaf and Michael Rosenberg of The Timepiece Collection in New Jersey to open the boutique. The space inside the hotel will feature over 100 of Ulysse Nardin’s finest timepieces, including the innovative Stranger watch, the world’s first music box watch, the Big Unit (which was launched in conjunction with Randy Johnson), and the Night’s Watch (which was created exclusively for the critically-acclaimed HBO® drama Game of Thrones®). It will also house several models from the Limited Edition Boutique line, including the Blue Toro, the Boutique Freak Diavolo, the Blue Executive Dual Time and the Boutique Diver.
The Boutique is designed as homage to the brand’s nautical heritage with timepieces displayed in portholes and
anchors hung on the walls. In addition to the New York boutique, Ulysse Nardin recently opened a boutique in
Geneva, Paris and Singapore, joining the 18 boutiques that can currently be found around the globe.
Nelson Lucero, the Vice President of Sales and Marketing for Ulysse Nardin, commented, “We are thrilled to be expanding our 167 year-old brand and venture into the New York market with our partners Jeffrey Khalaf and Michael Rosenberg who have been in the retail watch industry for over 10 years. Timepiece enthusiasts of New York are very passionate aficionados and we cannot wait to provide them with another destination where they can not only find limited edition pieces, but can also experience the craftsmanship, quality and innovation at work.”
Photos courtesy Ulysse Nardin.