Ulysse Nardin Opens First Boutique in Paris


Luxury watchmaker Ulysse Nardin has opened its first exclusive boutique in the City of Lights. The manufacture teamed up with leading French watchmaking partner Kronometry 1999 to open a new store on the prestigious Rue François 1er, running parallel to the Champs-Elysées.


The new boutique features the brand’s nautical theme, with porthole-style windows and teak flooring. The store will house Ulysse Nardin’s finest timepieces and the Exclusive Boutique line, which includes the Blue Toro, Freak Platine, Sonata Boutique and Blue Executive Dual Time models.


Patrik Hoffmann, CEO of Ulysse Nardin, commented, “A symbol of fashion and luxury, Paris is one of the most visited cities in the world, and this new boutique in the middle of the Golden Triangle is part of our strategy to bring our watches closer to a cosmopolitan clientele.”

Photos courtesy Ulysse Nardin.

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