“He Who Does Not Have His Rolex By The Age Of 50 Is A Failure.” Is Rolex "a symbol, a cult object that we all want to have” as advertising mogul Jacques Séguéla announced in 2009, bringing the brand to national headlines in France?

Of all the functions available in mechanical watches today, few are as indispensable as the yacht timer. The most important part of a yacht race unfolds in the 10 minutes before it begins, when sailors need to wangle their vessels into the best start position without barging the line (facing steep penalties) or hitting another […]