Records are there to be broken, but who would have thought that this would happen last weekend at Christies' in Geneva, Switzerland in such a spectacular way? There the biennial auction to support the fight against Duchenne muscular dystrophy, Only Watch, took place. It consisted out of 50 one-of-a-kind watches donated by the respective brands. The auction raised a very impressive CHF 38,593,000,- of which CHF 31,000,000,- was contributed by the sale of a single watch; the only stainless steel Patek Philippe Grandmaster Chime Ref. 6300A-010.

Bulgari's Octo Finissimo Automatic, the slimmest self-winding piece on today’s market, is just 5.15 thick, setting a world record.

To commemorate the world record of its brand partner, French skier Pinturault, who now holds 19th World Cup wins, Richard Mille announces a special RM 035 Ultimate Edition watch, which is to debut in March.

Luxury watchmakers Zenith have set an out-of-this-world record! The company’s El Primero Stratos Flyback Striking 10th was the first watch to break the sound barrier in a near-space environment on Sunday, October 14. The timepiece was worn by skydiver Felix Baumgartner in his record-setting 24-mile jump from the Earth’s stratosphere. Zenith timepieces have been renowned for […]