Hublot debuted two ultra-limited editions of new Classic Fusion models at the fully renovated Eden Rock on St. Barths.

With the signing of Kylian Mbappé, Hublot has welcomed a new generation of talent in its partnership with the French World Cup hero.

World-renowned street artist Shepard Fairey and Swiss luxury watchmaker Hublot create a one-of-a-kind collaboration, the Big Bang Meca-10 Shepard Fairey.

Less than a month ahead of FIFA World Cup Russia 2018, Hublot asked 13 legendary sportsmen, all brand friends and ambassadors, how to become a champion.

Two months away from 2018 FIFA World Cup, luxury watchmaker Hublot hosted a soccer Match of Friendship that united legendary athletes and brand friends.

Gordon Ramsey is the first celebrity to join Usain Bolt's Soccer Aid World XI match, with official sponsors Hublot and Puma.

The Salon Internacional Alta Relojería, or SIAR, has developed tremendously over the years. For its eleventh edition, it welcomed for the first time all the watches that compete in the Grand Prix d ́Horlogerie de Genève, but that was of course not all that was there to see. These are the best watches we came across at this years SIAR:

By Roberta Naas Rio 2016, the XXXI Olympic Games, proved to be intensely satisfying (and dissatisfying in some ways) for America. American athletes claimed the highest number of medals – 121 -- including 46 Gold, 37 Silver and 38 Bronze. Women won 27 of those 46 Golds. Some of the winners of this year’s Gold medals were also from other countries around the world. Here we bring you a look at four winning athletes who are also watch brand ambassadors.

By Roberta Naas On the last day (August 21) of this year’s Rio 2016 Summer Olympic Games, Jamaican-born sprinter Usain Bolt will turn 30. No matter how he fares during the Games, the 6’5” soft-spoken, incredibly relaxed young man will still have a legend of accomplishments to boast. Nicknamed “Lightning Bolt,” he is regarded as the fastest person ever timed and holds world records for the 100-metter and 200-meter events. Additionally, among so many other accolades, he has won six gold medals in sprinting at the Olympic Games, is an 11-time world champion, and has been awarded the Laureus World Sportsman of the Year three times. A Hublot brand ambassador, Bolt is ready to take to the track at Rio 2016, but before he left for Brazil, he shared some thoughts on sports and time in an exclusive interview

Haute Time met the Jamaican sprinter during the presentation of the all new Big Bang Unico All Black collection to talk about his watch collection...

The City of Angels will never miss another second. Today in Los Angeles, Hublot CEO Ricardo Guadalupe announced that the luxury watchmakers have been named the first official timekeeper of the LA Lakers basketball team. As shooting guard Kobe Bryant looked on, Ricardo Guadalupe took to center court at the Staples Center to present Jeanie […]

Omega’s Olympic timekeeping operations have ventured into uncharted territory with the scale and complexity of its engineering at the London games. One of Omega’s most substantial improvement over traditional timekeeping methods was the introduction of the so-called “silent pistol”. For years it was known that the use of an actual starting gun favored the sprinters […]

Swiss watchmaker Hublot’s investment in Usain Bolt as a brand ambassador paid multiple dividends over the course of last week as the world watched Bolt successfully defend his title as “Fastest Man in the World.” Over two billion people watched last Saturday as the Jamaican sprinter clinched his place in history by winning gold – […]