Centodieci, as fans of the romance languages can guess, means 110, which honors the company’s 110th anniversary. The day in August when it was announced, the company said that only ten of these cars would be made, that all ten had been sold, and that one buyer had bought two of them.

On August 16, a small beach city on California's Monterey Peninsula was populated with 6,000 people from around the world and some of the worlds rarest and most beautiful collectible motorcars in history. The popular automotive lifestyle event, The Quail, A Motorsports Gathering, welcomes car enthusiasts every year, and this year, there were more than 250 motorcars on display— all with a focus on sports and racing.

The Monterey Car Week is the highlight of the year on the calendar of any car enthusiast. It consists out of several events that have one thing in common: showing the rarest, most exquisite, and because of this, the most valuable cars on the planet. The prominent sponsor of all these prestigious events is Rolex.