Tag Heuer launches a new generation of Connected watches with two models: the Connected Calibre E4, which comes in two different sizes.

TAG Heuer and Nintendo have joined forces to design a limited-edition smartwatch featuring the iconic character, Super Mario.

Baselworld is around the corner. While this year's Baselworld is smaller than previous years, rest assured, it will still be packed with a lot of amazing new watches. What they are exactly, is something that we need to find out but like any watch enthusiast, we have of course a wish list!

It couldn't have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer's motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.