Grammy-award-winning music artist and producer Swizz Beatz is a serious watch connoisseur. His excellent taste and understanding of the watch industry and its heritage have led to some fantastic collaborations in the past. Now he joins forces with De Bethune, yet in quite a different way. In 2020 he challenged master watchmaker and brand founder Denis Flageollet to create a watch that unites some signature features of previous De Bethune creations into a unique timepiece. Form and function should go hand in hand, with a focus on beauty, legibility, and user-friendliness. What Swizz Beatz dreamed, Flageollet and his team made a reality in Dream Watch 5.

Watch industry legend Jean-Claude Biver and Grammy Award-winning artist and entrepreneur Swizz Beatz joined Haute Time for a conversation on life during quarantine, the watch industry's reaction to it, and more.

Last night the 2020 edition of the Grammy awards was a clean sweep for Billie Eilish, who took home all the four major awards; the one for best album, record, the song of the year, and best new artist. This hadn't happened since 1981 when Christopher Cross accomplished precisely the same thing. All of the royalty of the music world was in attendance, and among them are, surprisingly or not, quite a few passionate watch collectors. Their success enables them to pursue their passion, but the way in which they do this differs.

The Zenith Defy El Primero 21 is already an impressive watch, with its automatic 1/100th-second chronograph movement. However, when Grammy-award winning artists Swizz Beatz adds his style to it, it gets even better. For his creation, Swizz Beatz opted for a vibrant color combination of white and orange. On the Zenith, it works wonders because no corners are cut to bring them to life in nearly every aspect of the watch.

Haute Living and Roger Dubuis closed out Art Basel week with an over-the-top, joint birthday bash for DJ Khaled and Nicole Tuck at PAMM.

Haute Living celebrates Swizz Beatz x Zenith Watches launch and magazine cover reveal at Mynt Lounge for Art Basel Miami Beach.

Collaborations; the watch world is full of them, but to be honest, they not always work out. More often than not it is simply putting famous names together and thinking that because of this the sales of the model will soar. But to reach true synergy both the artist as well as the brand needs to give it a lot more to take it to the next level. The following three watches are excellent examples where neither one rested on the laurels of their previous successes, but simply went to work, and worked hard, to create something truly spectacular.

Rappers are known for loving their expensive and stylish timepieces. Luxury watches have become iconic in hip-hop history and culture and over the last few years  the brand that has been getting the most love from the stars is Audemars Piguet. Jay-Z drops the brand’s name on a number of his tracks, Swizz Beatz designed a number of […]

On Monday April 23, Swiss watch manufacture Audemars Piguet hosted a dinner at CATCH restaurant in New York City’s historic Meatpacking District in honor of New York City Knicks’ Carmelo Anthony. Audemars Piguet President & CEO, Francois-Henry Bennahmias, co-hosted the private event with Carmelo’s wife La La Anthony and producer Swizz Beatz. Joining in the […]

Last night commenced the 40th anniversary celebration of Audemars Piguet’s iconic timepiece Royal Oak. To pay homage to the world’s first ever luxury sports timepiece, the Swiss Manufacturer curated a special exhibition. This showcase kicked off with an exclusive black tie soiree last night and is now open to the public for four days only; […]