When introduced in 1945, the Datejust was Rolex way to mark its 40th anniversary. It has since grown to become one of their signature collections, as well as an icon in its own right. It was the first automatic watch with a date function ever launched, and today it still comes with those features. Over the years, Rolex let the collection evolve in a way that the company is so well known for. Like a fine wine, the Datejust collection became only better over time, being fine-tuned generation after generation.

Rarely has a name of a timepiece been more appropriate than with the Rolex Yacht-Master, because if you own a yacht, this is the watch to wear. While deeply rooted in Rolex's sailing heritage, a field in which they have been active since the 1950s, it was first launched in 1992. Right from the start, it held a unique position as it combines the tool watch look of the Submariner with a generous dash of elegance. This resulted in a tempting sports watch that has been one of the pillars of the Rolex collection ever since.

Despite the pandemic, many brands did not hold back when it came to releasing new models. What usually would be launched at one of the fairs or during a special event was now presented by Zoom- and Skype-meetings. Fortunately, this doesn't make the watches any less impressive, as the following five prove;

With Rolex, the revolution is always an evolution. It what the brand does best and has made it a gold standard within the world of luxury goods. The Covid-19 pandemic made it unsure if Rolex would introduce any new models in 2020, but fortunately, they did, and they are phenomenal.

When it comes to Rolex's sports watches, the focus is often on their famed Daytona, GMT-Master, Explorer of Submariner, rather than the Yacht-Master. Even today can the Yacht-Master be considered a new kid on the block, as this model wasn't introduced until 1992 and doesn't have such a long history as the other Rolex sports models mentioned. Some refer to it as the Submariner's casual sibling, and there is some truth to this. While visually, it has some similarities, there are also differences. The 60-minute graduated bezel is bidirectional, and Yacht-Master is 'only' waterproof to 100 meters. In effect, this makes it the perfect watch for people who enjoy all kinds of water sports but don't scuba dive.

Rolex does much more than just making watches. They have an ongoing commitment in which they dedicate their resources into making the world a better place. One way in which they do that is through the Rolex Awards for Enterprise. Launched over 40 years ago, these awards support the men and women who take pioneering positions in protecting the worlds natural habitat, improving the well-being in places where it is needed the most and advancing knowledge.

A Rolex with a moon phase is by any means something special. It is a complication that throughout its history they didn't make that many of. Reference 6062 is among them most certainly one of the more special, mainly because Rolex integrated quite a few features that were at the time not at all common to find in a single watch.

In the corporate life, watches are more than daily companions; they are tools, pieces of jewelry, as well as an important part in shaping up our professional image. Depending on the industry you are in certain watches are off bounds while others fit in perfectly. Here are four powerful creations that mean business as much as you do!

Baselworld is around the corner. While this year's Baselworld is smaller than previous years, rest assured, it will still be packed with a lot of amazing new watches. What they are exactly, is something that we need to find out but like any watch enthusiast, we have of course a wish list!

The Rolex Oyster Perpetual Submariner is easily the world’s most recognizable watch, and often simply referred to as “the Sub” (or the “Roly Sub” if you want to distinguish it from the “Panny Sub” (Panerai Submersible) in watch collector’s parlance). But the full name is important, because it’s a partial summation of the brand’s technical […]