IWC and Hamilton have collaborated on a limited edition timepiece: the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton.

Haute Time went on the clock with Simu Liu to discover his affinity to timepieces, which watch holds the most significance to him.

A haute look at the new IWC Big Pilot's Watch Perpetual Calendar Top Gun "Lake Tahoe” that soft-launched on Lewis Hamilton.

Haute Time goes on the clock with watch connoisseur and famed actor James Marsden at the new IWC Boutique in Palm Beach.

As a top-ranked racer and the youngest British F1 driver in history on the McLaren racing team, Lando Norris is the new generation of racing.

Having an ambassador is nothing new. Most of the major watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers' Champion Lewis Hamilton teamed up with IWC in 2013 and hasn't hidden his passion for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their (Big) Pilot's collection, even owning custom versions. That also makes him perfect to be the star in the new global advertising campaign.

Picking a valentine watch for a woman seems to be substantially easier than selecting one for men. While women don't shy away from hearts, diamonds, and mother-of-pearl, around their wrist, finding tokens of love that men will wear is a bit more challenging. Here are a couple of suggestions that will not only perfectly express how you feel, but that are also too tempting for most men not to wear them!

Hamilton collaborated with IWC Schaffhausen’s designers in creating the timepiece. The special design, of which there are only to 100 watches available, combines a black ceramic case and a Bordeaux-red dial with a crown and a case-back ring made of 18-carat 5N gold. The watch has a diameter of 46.5 millimeters. The textile strap is also colored in Bordeaux-red.

Lewis Hamilton clinches second World Champhionship, but IWC Schaffhausen makes it a historic one-two in 2014....

Lewis Hamilton and Ross Brawn from Mercedes AMG Petronas made a surprise appearance at IWC's new exhibition in Selfridges...

IWC Schaffhausen is offering fans the chance to meet the manufacture's new brand ambassadors Lewis Hamilton and Nico Rosberg at the 2013 Formula 1 Singapore Grand Prix...

In an exclusive interview with publication Gulf Business, Jean-Christophe Babin, president and CEO of luxury watchmaker TAG Heuer, confirmed that Formula 1 driver Lewis Hamilton’s position as the company’s brand ambassador is under review. Babin’s comments come on the heels of news that Hamilton has ended his 14-year relationship with automotive company McLaren Racing. Hamilton, who […]