“He Who Does Not Have His Rolex By The Age Of 50 Is A Failure.” Is Rolex "a symbol, a cult object that we all want to have” as advertising mogul Jacques Séguéla announced in 2009, bringing the brand to national headlines in France?

When director James Cameron travelled to the deepest part of the world's oceans, he brought two Rolex watches with him...

The DeepSea Challenge, the joint scientific expedition sponsored by Hollywood director James Cameron, National Geographic and Rolex, made the first-ever successful dive  27,119 feet into the Mariana Trench, the lowest point in the planet, off the coast of Australia and Papua New Guinea on March 26. Now the expedition shifts to the next phase of […]

Partnering with National Geographic and Rolex, the director of Terminator, Titanic, and Avatar fulfilled a life-long dream to explore the bottom of the sea. A Journey to the Bottom of the Mariana Trench surpassed the move of his rival Richard Branson whose previous attempt resulted in poor video quality at best due to the unexpected […]