Fueled by a deep passion for music, J Balvin lives the #DontCrackUnderPressure motto of TAG-Heuer. Born as José Álvaro Osorio Balvin in Medellín, Colombia, his interest in music grew while listening to rap, champeta, bachata, and reggae, as well as watching music videos. These were the seeds that would eventually evolve into his style, opening the road to success.

In an exclusive interview with J Balvin we talked about his deep passion for music and how he lives the #DontCrackUnderPressure motto of TAG Heuer, which he joined as ambassador.