IWC Schaffhausen Unveils the New Portofino Collection with Gisele Bündchen

IWC Schaffhausen's new Portofino Collection unveils the Portofino Automatic 34, 37 and 39 alongside supermodel and environmentalist, Gisele Bündchen, who serves as the luxury manufacturer’s first-ever Environmental and Community Project Advisor.

By Adrienne Faurote

IWC Launches Two New Portugieser Models With Modern Panda Dials

This summer, IWC unveiled a new, modern take on two of the most popular models within the Portugieser collection.

IWC Schaffhausen Marks Miami Grand Prix Debut With Mercedes-AMG Petronas Team Watch

IWC Schaffhausen and the Mercedes-AMG Petronas Formula One team have unveiled the first official team watch for the debut of the Miami Grand Prix.

IWC Schaffhausen Looks to Make Positive Impact: Unveils Portofino Chronograph 39 Edition “Laurels Sport for Good”

In honor of the 2022 Laurels Sports Awards, IWC Schaffhausen presents the Portofino Chronograph 39 Edition "Laureus Sport for Good."

Watch: IWC Schaffhausen CEO Christoph Grainger-Herr In “Talking Time” Webinar

Christoph Grainger-Herr, CEO of Swiss watchmaker IWC Schaffhausen, joined Haute Time for the latest edition of “Talking Time“, the industry-leading series of live webinars with the time world's leaders and legends.

IWC Schaffhausen Launches The “Lewis Hamilton” Big Pilot’s Watch Perpetual Calendar Edition

Hamilton collaborated with IWC Schaffhausen’s designers in creating the timepiece. The special design, of which there are only to 100 watches available, combines a black ceramic case and a Bordeaux-red dial with a crown and a case-back ring made of 18-carat 5N gold. The watch has a diameter of 46.5 millimeters. The textile strap is also colored in Bordeaux-red.

Tom Brady Announced As Global Brand Ambassador For IWC Schaffhausen

Tom Brady can add Global Brand Ambassador under his already-impressive Rolodex, serving as a brand face for IWC Schaffhausen.

Watches Of Switzerland Opens Newest NYC Boutique At Hudson Yards

Watches of Switzerland is on a rapid U.S. expansion and has opened its latest stunning boutique at the revolutionary Hudson Yards retail complex in NYC.

Bradley Cooper Takes Center Stage As IWC’s New Ambassador At 150th Birthday Extravaganza

IWC celebrated its 150th jubilee by welcoming actor Bradley Copper as a brand ambassador and unveiling a limited collection of 27 timepieces.

IWC Schaffhausen Celebrates Sports and Charity with Laureus

In February, IWC focused on its philanthropy through the Laureus Sports for Good Foundation, which empowers underprivileged children through sports.

IWC Schaffhausen Names Jessica Kahawaty Brand Ambassador

In Lebanese-Australian TV host and beauty queen, Jessica Kahawaty IWC Schaffhausen found its new brand ambassador for the Middle East.

IWC Schaffhausen Debuts Portugieser Automatic Edition “Kuwait”

Swiss luxury horologer IWC Schaffhausen and its retail partner Behbehani Group present a limied Portugieser watch to fete their staunch ties in Kuwait.

Formula 1 Driver Nico Rosberg Talks Sports with IWC Schaffhausen

Mere couple of days before barreling into the season’s closing Abu Dhabi Grand Prix, Nico Rosberg, Mercedes AMG Petronas Formula One driver and IWC Schaffhausen ambassador, joined HRH Prince Abdulaziz Turki Al Faisal, himself a GT champion and IWC brand friend, for an intimate chat on racing and success.

IWC Schaffhausen Unveils the Portugieser Dubai Edition

Swiss haute horologer IWC Schaffhausen and retail partner Ahmed Seddiqi & Sons have unveiled a unique Portugieser Chronograph – the brand’s first watch ever to be inscribed with Eastern Arabic numerals.

SIHH 2015: Introducing the IWC Portugieser Annual Calendar (Live Pictures…)

Following five years of research and development, IWC Schaffhausen finally presented an eager crowd of journalists with its first annual calendar...

Hands-On With The New IWC Portofino Midsize Automatic Moon Phase

The new Portofino's red gold case provides a perfect frame for the opalescent mother-of-pearl dial, but the true star of the show is the moonphase...

Hands-On With The IWC Portofino Hand-Wound Eight Days

There's a good reason the Portofino Hand-Wound Eight Days is the family's flagship and that reason would be the in-house 59210-calibre movement...