IWC & Lewis Hamilton Release Their Third Special Edition Timepiece Together

IWC and Hamilton have collaborated on a limited edition timepiece: the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton.

By Adrienne Faurote

Tom Garfinkel On Transforming The Formula 1 Crypto.com Miami Grand Prix Race Experience — Wearing The Ultimate Race Watch

Haute Time interviews Tom Garfinkel, Formula 1 Crypto.com Miami Grand Prix managing partner ahead of the second-ever F1 in Miami.

TAG Heuer Presents Two New Limited Edition Iterations for Formula 1 x Mario Kart Collaboration

The highly-anticipated second installment of TAG Heuer's partnership with Nintendo has been unveiled in the form of two limited edition Formula 1 Mario Kart chronographs.

TAG Heuer Announces Jacob Elordi As New Ambassador With A Special Limited Edition Monaco Timepiece Launch

TAG Heuer has announced Jacob Elordi as the new ambassador and launched a special edition Monaco timepiece — just in time for the Monaco Grand Prix.

Lando Norris: The New Generation Of Racing

As a top-ranked racer and the youngest British F1 driver in history on the McLaren racing team, Lando Norris is the new generation of racing.

TAG Heuer Presents Tribute to Eternal Legend with Formula 1 Senna Special Edition

TAG Heuer presents Formula 1 Senna, a special edition with Senna’s original red watch color as it continues to pay homage to its ambassador Ayrton Senna.

Lewis Hamilton And IWC Team Up For Big Pilot’s Watch Campaign

Having an ambassador is nothing new. Most of the major watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers' Champion Lewis Hamilton teamed up with IWC in 2013 and hasn't hidden his passion for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their (Big) Pilot's collection, even owning custom versions. That also makes him perfect to be the star in the new global advertising campaign.

Aston Martin returns to Formula 1 with a special Vantage

The Aston Martin Vantage F1® Edition is the most track-focused production Vantage of the brand to date.

Hublot Launches Two Limited Edition Watches To Celebrate Ferrari’s 1000th Grand Prix

This year The Formula 1 World Championship is celebrating its 70th anniversary, but it is not the only milestone on the list in 2020. Upcoming weekend, Ferrari will take part in their 1000th Grand Prix, an event that underscores the importance of Ferrari in Formula 1, as well as vice versa. The fact that the race takes place at the Mugello circuit in Ferrari's home country of Italy is the icing on the cake.

TAG Heuer Launches “Fangio” Limited Edition Timepiece in Miami Design District

Tag Heuer held a VIP cocktail at its Miami Design District boutique to celebrate its new limited edition timepiece honoring Argentine racer Juan Manuel Fangio.

Richard Mille Presents RM 67-02, Its Lightest Sports Watch

Eager to provide an exceptional watch to its sports partners, Richard Mille developed RM 67-02, its lightest sports watch to date.

Something Got Me Started: Four Watches To Kick-Off A Passion For Watches

Every seasoned connoisseur and passionate collector have an interesting story, and fond memories, of the watch that started it all. We take a look at four watches that can induce a lifetime passion for watches!

Bell & Ross BR X1 Tourbillon RS17: Brutal Power and Ample Precision

Formula 1 does share some things with high-end watchmaking: it is all about power and precision. When Bell & Ross renewed their partnership with Renault's Formula 1 team, they also developed a new collection of three chronographs. They took their inspiration from Renaults latest Formula 1 car, the RS17, which was recently revealed in London and was first put to action in the Melbourne Grand Prix.

Formula 1 Driver Nico Rosberg Talks Sports with IWC Schaffhausen

Mere couple of days before barreling into the season’s closing Abu Dhabi Grand Prix, Nico Rosberg, Mercedes AMG Petronas Formula One driver and IWC Schaffhausen ambassador, joined HRH Prince Abdulaziz Turki Al Faisal, himself a GT champion and IWC brand friend, for an intimate chat on racing and success.

IWC Revs Their Engines On and Off the Track

Not only does 2013 mark IWC’s Official Engineering Partnership with The Mercedes AMG Petronas Formula One™ Team, it also marks the launch of The Ingenieur Automatic Carbon Performance limited edition timepiece. This special relationship between these two prestigious teams represents the perfect combination of precision, performance and high tech engineering needed for both high performance race […]

Fast Track: Hublot Unveils the F1 King Power Austin

Formula 1 has not had an easy time of it in the United States. Despite its huge international audience –over 500 million viewers in nearly 200 countries –it’s never quite managed to take hold here. With no US team or driver since the shutdown of the US F1 team in 2010, and with no US […]

Hublot Celebrates Return of US Grand Prix with F1 King Power Austin

Stateside fans of Formula 1 racing have waited five long years for the return of the United States Grand Prix. This year the race returns to Austin, Texas, and Hublot, the Official Watch of Formula 1, is celebrating in style. When the F1 world competition stops in at the brand new Circuit of the Americas […]