Rolex and Omega Tussle Over Golf Sponsorships
As golf’s biggest stars descended upon the Medinah Country Club in Illinois on September 25, fans expected tensions to be high on the green. However, as USA Today first reported yesterday, the biggest showdown isn’t between the golfers, but rather between two luxury watch companies. The Swiss company Rolex last year ended its position as […]
By Adrienne Faurote
Rolex Becomes Official Partner Of USGA
Thanks to a multi-year extension and expansion deal, Rolex will continue its long standing relationship as a worldwide supporter of the United States Golf Association. With this arrangement, Rolex becomes the official partner of the USGA. Not that this tye of sponsorship is new to the Swiss watchmaker. Rolex is currently the official timekeeper at […]