Haute Time sits down with New York Rangers goalie/TAG Heuer ambassador Henrik Lundqvist at the TAG Heuer Fifth Avenue boutique in New York.

TAG Heuer CEO and head of LVMH Watch Division Jean-Claude Biver introduced famed Latin musician J. Balvin as the brand's newest face.

It couldn't have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer's motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.

Henrik Lundqvist, the Rangers' star goalie, sizes up the new Hockey Season, shares his secrets for keeping cool on the ice, and talks charity and the fast-growing Henrik Lundqvist Foundation.