Why A Graff Is Still A Graff Even Without Diamonds

It seems somewhat of a contradiction, as such an esteemed and respected name in diamond trading, to have watches in your collection that are not set with precious stones. In fact, it illustrates how far Graff has come, as their watches are now generally accepted as masterpieces, even without diamonds.

By Martin Green

The Devil Is In The Details

While many of these watches can tell time with a reasonable amount of accuracy, making them even more accurate, will require an exponentially greater investment in knowledge and machines, yet the devil is in the details as we venture further into what makes a watch Haute Horlogerie!

Up Close And Personal With Details That Make A Difference

What makes a luxury watch so luxurious? The answer to that can be found in the details. Creating a watch is not that difficult, but making it refined more so. That is why Audemars Piguet advertising slogan, "To Break The Rules, You Must First Master Them",