“He Who Does Not Have His Rolex By The Age Of 50 Is A Failure.” Is Rolex "a symbol, a cult object that we all want to have” as advertising mogul Jacques Séguéla announced in 2009, bringing the brand to national headlines in France?

The evolution of the Rolex Daytona: behind the luxury watch brand's historic partnership with Sir Malcom Campbell at Daytona Beach.

Watchmaking is entering a blue period, with dials in all shades of this vibrant color, and not just for sports watches. Blue dials have traditionally been used for the dials of diver’s watches because it is widely believed to be the most highly visible color underwater. The Omega Seamaster Good Planet combines it with orange […]

Hayden Panettiere, the star of ABC’s show Nashville, was recently spotted wearing the Rolex Oyster Perpetual Cosmograph Daytona in gold with a black dial.