In the wake of this week’s news that China is banning ads for luxury gifts, including watches, TAG Heuer are reportedly hedging their bets by looking to a different growing market: India. Jean-Christophe Babin, the president and CEO of the Swiss watchmaker, says TAG Heuer’s investment in the Indian market will help the company forestall the […]

In rags-to-riches stories, a question often posed is, “What’s the first thing you bought?” For actress Cameron Diaz, it was a TAG Heuer timepiece that she bought with her first acting paycheck. Little did she know she would eventually become an ambassador for the luxury watch company. “I decided to become the ambassador for Tag […]

As TAG’s newest promoter for their latest line of Link Lady Watchers, Cameron Diaz was one of the most talked about secrets at this year’s Baselworld watch fair. Nobody knew who would be representing the line until TAG’s launch party on March 7, when Cameron Diaz appeared on stage wearing one of the latest models. […]