Lewis Hamilton And IWC Team Up For Big Pilot’s Watch Campaign

Having an ambassador is nothing new. Most of the major watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers' Champion Lewis Hamilton teamed up with IWC in 2013 and hasn't hidden his passion for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their (Big) Pilot's collection, even owning custom versions. That also makes him perfect to be the star in the new global advertising campaign.

By Adrienne Faurote

Four Perpetuals That Give A Sportive Twist To This Classic Complication

There was a time when the perpetual calendar was a complication that could only be found in classic, gold cases, fitted with alligator leather straps. They were revered and treasured, yet only worn when the activities weren't too strenuous or potentially damaging to its complex movement. Times have changed, and today is a gold cased dress watch not automatically the timepiece of choice anymore for the rich and accomplished. In their active lives, they need a watch that can keep up with the pace, yet the fascination for the perpetual calendar hasn't dwindled. When the brands combined both, by putting that revered complication in a sportive watch, something magical happened as the following four watches prove.

IWC Schaffhausen Launches The “Lewis Hamilton” Big Pilot’s Watch Perpetual Calendar Edition

Hamilton collaborated with IWC Schaffhausen’s designers in creating the timepiece. The special design, of which there are only to 100 watches available, combines a black ceramic case and a Bordeaux-red dial with a crown and a case-back ring made of 18-carat 5N gold. The watch has a diameter of 46.5 millimeters. The textile strap is also colored in Bordeaux-red.

Fly Away With Me: Four Watches Made For The Blue Skies

Whether you fly yourself, enjoy the first class service of a major airline or travel in the comfort of your own private jet, either will work as a great excuse to treat yourself to one of these four watches that were made for the blue skies!

The Blue Dials Of SIHH 2018

Last year after Baselworld I wrote an article about the many beautiful blue dials that caught my eye. This trend continues to live on, as also at this years SIHH, there where blue dials galore, including some very special one!

Bad Boys In Bronze

We are currently in an era in watchmaking in which there is significant innovation regarding the materials of which watch cases are made. Sapphire, scratch resistant gold, carbon fibers, and high tech plastics now play a significant role in the world of Haute Horlogerie, but surprisingly also a more ancient alloy: Bronze.

Hands-On With The IWC Chronograph Edition “The Last Flight”

IWC Schaffhausen has delighted fans of pilot watches with special editions dedicated to Antoine de Saint-Exupéry, but has kept the best for last...