Haute Time caught up with Alec Monopoly at the brand's exclusive opening of its new boutique where the artist dished on his most memorable experiences, favorite timepiece and more.

TAG Heuer partners with Cycle for Survival, an organization dedicated to beating cancer, for the first Tag Heuer Cycle for Survival Fundraising Challenge.

TAG Heuer kicked off Art Basel Miami with a special cocktail party and spectacular art takeover by Art Provocateur and Brand Ambassador Alec Monopoly.

The Salon Internacional Alta Relojería, or SIAR, has developed tremendously over the years. For its eleventh edition, it welcomed for the first time all the watches that compete in the Grand Prix d ́Horlogerie de Genève, but that was of course not all that was there to see. These are the best watches we came across at this years SIAR:

TAG Heuer unveiled Art Provocateur Alec Monopoly's first timepiece with the brand – the TAG Heuer Alec Monopoly special edition.

TAG Heuer hosted an event in West Hollywood’s Galerie Montaigne dedicated to Amgen Tour of California, the US premier equivalent of Tour de France.