In 2001, one of the greatest museums for watch enthusiasts opened its doors in Geneva, Switzerland. It was the vision of Philippe Stern, father of Thierry Stern, the current President of Patek Philippe, a position he held himself at the time. What makes this museum so incredible is the submerging experience that it offers. This starts with the building, located at the heart of Geneva, dating from 1919-1920, and restored meticulously.

Panerai collaborates with Paneristi, the brand's global collector community, to create a limited edition watch Radiomir Venti PAM2020 marking their 20th anniversary.

Audemars Piguet presented a new Royal Oak Chronograph collection at the SIHH 2017. Let's have a look: