The final days of May brought several occasions to celebrate for Swiss luxury watchmaker TAG Heuer. The horologer gathered brand ambassadors and friends to mark the 75th edition of the coveted Monaco Grand Prix as well as the 30th anniversary of legendary driver Ayrton Senna’s first victory of the race.
Flaunting more than half a century of support for the sport of high speeds, TAG Heuer not only sponsored the official cocktail party of its partner Automobile Club de Monaco at the top of the Monaco Grand Prix control tower. It threw its own fete aboard a luxury SeaDream yacht at the city’s harbor.
Gearing up for the grand prix race, TAG Heuer CEO Jean-Claude Biver hosted actor and brand ambassador Chris Hemsworth, movie star Matt Damon, Italian influencer Chiara Ferragni, Frech chef and TAG Heuer friend Philippe Etchebest and Team Red Bull Racing driver Daniel Ricciardo.
As the high-profile guests enjoyed an intimate evening, complete with a culinary faceoff between Australians Ricciardo and Hemsworth, TAG Heuer honored its strong ties to motorsports, which have flourished around champions in the ranks of Juan Manuel Fangio, Jenson Button, Max Verstappen and Ayrton Senna.
Three-time Formula 1 winner, Senna, who passed away in an accident during the 1994 San Marino Grand Prix, inspired a special edition of TAG Heuer watches. The timepieces featured in a sneak preview, led by Senna’s niece, Bianca Senna at the opening of the brand’s new Monaco boutique.
The creations include a couple of Formula 1 models in the Formula 1 shades of red and black, a chronometer version and a Carrera Heuer 01 chronograph. All four of the timepieces sport bracelets with S-shaped links that evoke the one Senna used to wear.
Another watch that received special attention in the eve of Monaco Grand Prix was the TAG Heuer Carrera 01 Red Bull Racing Team, whose stylish details commemorate the sport.