The main watch show of the year- Baselworld- kicks off next week in Basel, Switzerland. It’s a chaotic week when watch brands rival for the interest of customers, collectors and the press. About 1800 companies will be present at Basel, with more than 100,00 visitors anticipated.
The main attraction is the opportunity to see the latest 2012 watches. Like many Swiss brands, TAG Heuer has a long historical link with the Basel show. Heuer was first present at the Basel Watch Fair in 1934 and launched the Monaco, Autavia and Carrera Calibre 11 Chronographs at the show in 1969. As well as showing off the new fabrication watches, TAG Heuer were a pioneer in showing “Concept Watches”, an idea borrowed from the car industry.
The whole event is of great importance for every brand and the busiest time of year for anyone associated with the industry.