Rolex, a supreme leader in the luxury world, has always been a little behind in the social media world. They finally made the move into this century by creating an official YouTube and Twitter account for fans to follow. The brand has always taken a traditional approach to marketing, but decided it was time to follow suit of other luxury watch brands in launching devoted, official social media sites.
The establishment of an official Rolex YouTube page signals a key move for the brand and they are now using the video broadcasting channel to unveil their new collections, with short clips featuring two brand ambassadors, Tiger Woods and Roger Federer, showing off their new Sky-Dweller timepiece. The Rolex Twitter account is yet to be fully up and running, although the account exist, there has been no activity.