Roger Dubuis has found a new home on New York City’s famed Madison Avenue. The brand, as a part of a wide-ranging international expansion, opened up it’s first boutique in the U.S. This latest opening comes right on the heels of the debut of a new flagship location on Geneva’s historic Place de la Fusterie.
The unique boutique, located at 545 Madison Avenue in midtown Manhattan, was designed to mimic the distinctive “jewelry box” style of all of the brand’s recent boutiques and perfectly embodies the conquering spirit and original aesthetic that Roger Dubuis brings to the realm of luxury watches. The new store features a strong square motif and design elements that reference the brand’s three sell-defined “worlds”: Excalibur, Hommage and Velvet. The use of materials like braided leather, bronze and wood create a calm, serene atmosphere.
Overall, for it’s first U.S. boutique, Roger Dubuis has created an inviting, relaxing, intimate and sophisticated environment that serves as a appropriate backdrop for buying new timepieces.
In celebration of the opening, and in line with the brand’s philosophy, Roger Dubuis will dedicate a Hommage Millésime piece to the New York boutique. A unique restoration project dear to the heart of the founder of the brand, these models are available exclusively from Roger Dubuis boutiques and have come to represent milestone accomplishments in the brand’s quest to grow and expand across the globe.