Only a few short days after announcing their partnership with McLaren Honda, watch brand Richard Mille has unveiled an additional foray into the world of Formula One racing. The Swiss luxury brand is also partnering with Haas F1 Team for their debut in the FIA Formula One World Championship this season.
Richard Mille’s partnership with Haas is a historic one, as the newly-formed F1 team is the first American-led team to compete in 30 years.
Richard Mille, Chairman & CEO Richard Mille said “Haas F1 Team is entering the world of F1, building on its years of experience at the top level of NASCAR. We enjoy working with passionate people like Haas who are prepared for new adventures and break the mold of the expected, much in the same way our brand is always extending into new and exciting adventures in watchmaking. It’s also very important for us to continue our support for our partner, Romain Grosjean.”
Haas F1 Team will make its official debut March 20th in the season-opening Australian Grand Prix in Melbourne with drivers Romain Grosjean and Estaban Gutierrez. Gosjean has dutifully served as a brand ambassador for Richard Mille since 2014, and has helped the brand develop an impressive collection of calibers, combining titanium and NTPT (North Thin Ply Technology) carbon, which was originally developed for the sails of racing yachts before rapidly spreading to aeronautics and Formula One.
“I am very proud to continue wearing Richard Mille as a partner and as a driver for Haas F1 Team,” Grosjean said. “There is no better watch brand to align with the DNA of Formula One. The way Richard always gets a close link between watches and his partnerships is truly unique.”
Grosjean has earned 10 podium finishes in Formula One, and as a part of the new Haas F1 Team, he will wear the RM 011 on his racing suit throughout the 2016 season.
“Richard Mille is a pioneer in the watch industry, and the company is renowned worldwide for its technical innovation and pursuit of perfection in each timepiece,” said Guenther Steiner, team principal, Haas F1 Team. “Their values perfectly mirror our approach to our first Formula One season. We share that desire to innovate and dare to do things a little differently without compromise to detail or performance. We look forward to a productive partnership with Richard Mille, advancing our respective goals and objectives on and off the track.”
Photo Credit: Richard Mille. For more information, please visit the official Richard Mille website. Follow Haute Time on Instagram to catch all of the new releases as they happen.