In March, Piaget invited collectors and watch enthusiasts alike on a journey of discovery through a specially curated exhibit of extraordinary pieces from both the past and present. The exhibit, which was held in collaboration with Art Dubai, the leading art fair in the Middle East, Africa and South Asia, highlighted the savoir-faire attitude and vision that propelled Piaget into its position as a creative watch industry pioneer.
“Piaget is very excited about this exclusive collaboration with Art Dubai, as the fair’s celebration of creativity and constant search for innovation are very much engraved in the Maison’s DNA” explains Piaget CEO Philippe Léopold-Metzger. “This partnership comes as a natural continuation to Piaget’s longstanding commitment in creative design and in the perpetuation of rare craftsmanship skills. This is a great opportunity for us to share the audacity of our creations and our unique savoir-faire. It is also an occasion to celebrate the strong ties that we have established with the region for decades.”
The exhibition included daring creations from the 1960s and 1970s that helped establish the unique and distinctive design aesthetics that the brand is currently known for. Also included were rare pieces from Piaget’s patrimony collection, which were put on display for the first time. Also on display were watches once owned by iconic personalities such as Alain Delon, Elizabeth Taylor, Jackie Kennedy and Andy Warhol, as well as regionally owned creations that represent the brand’s increased presence in the Arab world.