New Piaget Timepiece Advertising Features Model Bar Refaeli

Piaget SA, the Swiss luxury watchmaker founded in 1874 in the village of La Côte-aux-Fées, features Israeli Bar Refaeli  gracefully modelling their haute horlogerie timepieces.

The elegantly understated black and white campaign highlights many of the company’s famed and sought-after watches, including the extra-flat, extra-thin timepieces Piaget is renowned for.   Refaeli beautifully displays the “Dancer Skeleton”, “Limelight”, “Emperador Coussin”, “Emperador Coussin Tourbillion”, “Altiplano” and a “Quantième Perpétuel” on her wrist; the watches demonstrate that functional, robust and highly ornamental watches can also look incredibly delicate and add an extra touch of je ne sais quoi attractiveness to any outfit on any occasion.   Bar Refaeli is also the face of Piaget’s 2012 Rose Collection, which features luxury jewelry crafted in floral-inspired designs.

The outer beauty of Piaget’s watches are only one feature which makes them highly desirable; serious watch aficionados appreciate that the Swiss manufacturer make the thinnest watches in the world.  The Altiplano watch only measures 2.35 mm thick, due to the Manufacture Piaget 1208P ultra-thin automatic mechanical movement.

Other touches featured on all of Piaget’s timepieces are highly artistic design, use of rose, white and yellow gold, tastefully placed diamonds on some models, and a variety of wrist straps that will flatter any wrist.  Piaget watches are meant to make the wearer look stunning, not overshadow him or her.

Piaget watches are not available online; however, a client can call or contact a concierge who will provide the client with shop location details and other information.  Some prices are advertised on the website, but other prices are divulged upon request.


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