In celebration of their new DolceVita Collection, Longines held an elegant garden party in the lush backdrop of the Chantilly Gardens in France. At the center of the festivities was actress Aishwarya Rai Bachchan, Ambassador of Elegance for the brand and face of the new collection.
During the party, Longines unveiled the new advertising campaign for its new DolceVIta collection. Aishwarya Rai Bachachan presented the collection together with Longines President Walter von Känel. The entrancing Indian actress is the face of the new collection and lends her looks to a series of black and white ads that show her in the middle of a relaxing picnic, much like the iconic picnics enjoyed during the Prix de Dian Longines.
The event was the perfect occasion to celebrate the eve of the Prix de Diane Longines. Longines has worked as the title partner and Official Timekeeper of the race since 2011. The official watch of the race is a Longines DolceVita model encased in steel and set with diamonds featuring a silver-coloured “flinqué” dial adorned with painted Roman numerals.
According to Longines, the new collection is inspired by the “Dolce Vita” and is a homage to the sweetness of life. The DolceVita models are cased in steel and sometimes decorated with diamonds. The watches are finished by a selection of various leather and steel bracelets,