Jaeger-LeCoultre Reverso & The Art Of Personalization

In a world where sentiment is on the decline, and mass consumerism is rife, the search for something special and meaningful seems to have been discarded somewhere along the way. Unearthing a truly unique timepiece is rare, let alone one that is customized to your specific taste. Understanding the bond that exists between a man and his watch, Jaeger-LeCoultre steps forward to reinforce this connection with several ways to customize and personalize your Reverso.

Engraving is one way to personalize your Reverso
Engraving is one way to personalize your Reverso

One may argue that the Reverso is a significant timepiece in itself. Its origins lie in 1930s India where British officers while playing polo, would damage the face of their watches. Growing tiresome of this reoccurrence they sought a solution. Enter Jacques-David LeCoultre, who produced a watch so iconic; it inspired an entire line still in existence today.

Engraved Reverso watch inspired by a work by Cargaleiro ©Johann Sauty
Engraved Reverso watch inspired by a work by Cargaleiro ©Johann Sauty

With Atelier Reverso you can create your bespoke Jaeger-LeCoultre. Available on the Reverso Classic collection’s Duo, Duo Small Second, and Duetto models, it allows you to select your very own dial color and material, and combine it with one of the straps from their near endless collection which includes ostrich, calfskin, alligator and even satin. The option for dials includes almost all the colors of the rainbow, as well as two stone dials: commanding green marble or warm amber Tiger’s eye dial.

The back of the Reverso is also the perfect place for secret and not so secret messages
The back of the Reverso is also the perfect place for secret and not so secret messages

Sophisticated genius would be one way to explain the mechanism of the Reverso, with swivel capabilities so discrete it allows the case to simply slide and flip over on itself. What’s more, it also offers a prime opportunity to customize your Jaeger-LeCoultre, and the brand offers several services to make this possible. Engraving allows you to decorate the back of your Reverso with a personalized engraving, whether it be initials or a special date, and a personally chosen dial awards those ambitious enough the opportunity to take real ownership of their watch.

Enamel painting on the back of the “Tribute to Scuola” ©Johann Sauty
Enamel painting on the back of the “Tribute to Scuola” ©Johann Sauty

One step up is Jaeger-LeCoultre‘s “Made to Order” collection, which puts the entire capabilities of the Manufacture at your disposal. Elaborate engravings, miniature paintings in Grand Feu Enamel, intricate settings of gemstones, or a combination of them all, Jaeger-LeCoultre can do it, all in order to make your Reverso as personal as possible!

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