Jaeger-LeCoultre Atelier Reverso Arrives in Dubai

Have you ever dreamed for a watch that is both a brand’s icon and a token of your unique style? If you are in Dubai, Swill luxury horologer Jaeger-LeCoultre can now offer you just that.

Just unveiled in a glitterati-studded event in the St. Regis Hotel in Dubai, the Atelier Reverso concept – already available in London and Paris – allows owners of Jaeger-LeCoultre’s Reverso timepieces to personalize their signature possessions. Rooted in the maison’s history of innovation and expanding its Atelier operations, the possibilities to add an intimate touch to a Reverso watch are boundless, including strap customization, engraving and enameling and gem setting.

Dubai’s aficionados of the Manufacture can pick from an array of strap designs, which vary in color – from baby pink to dark blue to metallic gray – and material – from alligator or ostrich leather to satin or calfskin.

Tapping into the artistic expertise of Jaeger-LeCoultre’s craftsmen, the solid rectangular backs of the Reverso One and Classic models morph into blank canvases, ready to be engraved with the most private of marks, messages and crests. The Duo and Duetto Classic watches also turn special with a cast of swinging back dials to choose from. Meanwhile, the option to gem-set the hour markers of the latter sparkles up unmatched glamor.

Presenting an almost bespoke approach to Jaeger-LeCoultre’s watchmaking, Atelier Reverso caters to the modern professional Arab women, who seek individual elegance and boldness. Hence, it comes as little surprise that the brand’s personalization concept has found its de-facto ambassadors in bloggers and influencers Noha Nabil and Karen Wazen Bakhazi, who star in two befittingly swanky and exclusive video commercials for the Atelier.

The personalization capabilities of Atelier Reverso are now available in all Jaeger-LeCoultre boutiques in the region.