IWC to Unveil Rare Mercedes-Benz Silver Arrow at CarFest

Luxury watchmaker IWC Schaffhausen has announced an exciting guest for the upcoming CarFest South 2013. The Swiss manufacture, which is supporting the event, will unveil the legendary Mercedes-Benz Silver Arrow race car from the 1954/55 season.

The Silver Arrow was the nickname the press gave to the Mercedes-Benz Formula One and sports cars in 1954 and 1955. These icons of the motorsports world are rarely seen, though their design remains a strong influence. Indeed, IWC dedicated the Ingenieur Chronograph Silberpfeil (Ref. 3785) to the Silver Arrow. The manufacture has deep ties to the automaker, having recently become the Official Engineering Partner of the MERCEDES AMG PETRONAS Formula OneTM Team.

The Ingenieur Chronograph Silberpfeil will be on display at CarFest alongside some of the best cars in the world, both classic and new. The cars will also participate in the famous Hill Climb and other races during CarFest, which raises money for BBC Children in Need.

Simon Chambers, the Brand Director of IWC UK, told us, “We are delighted that IWC is supporting an event which we feel reflects many of our core values. IWC Schaffhausen has a long history of supporting worthwhile causes, of which BBC Children in Need is indeed a very important one. The emphasis we’ve placed this year on motorsport is yet another reason as to why supporting CarFest made absolute sense to the brand.”

CarFest takes place from August 23-25 at Laverstoke Park Farm in Hampshire. For more information please visit the CarFest website. Photos courtesy Mercedes-Benz and IWC Schaffhausen.

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