The 26th edition of the Singapore International Film Festival (SGIFF) will be held from 26 November to 6 December, later this year. Known for its time-honoured ardor for the world of filmmaking, displayed most recently at the Festival du Film Francophone d’Angoulême, Swiss watchmaker IWC Schaffhausen will support this event as an Official ‘Festival-Time’ Partner.
The SGIFF is the largest film festival in Singapore, running for the longest period of time since it was founded in 1987 – an iconic event in the Singapore arts calendar. “The worlds of watchmaking and film have a lot in common, as they are both steeped in tradition and pioneering spirit. The creation of master¬pieces, be they timepieces or films, is based on skill and expertise. Films are about storytelling and so are IWC watches,” says IWC CEO Georges Kern.
“We are excited to work with IWC Schaffhausen to inspire new discoveries and champion Asia’s story in film,” adds Yuni Hadi, SGIFF’s Executive Director.
Aiming to help aspiring filmmakers follow their dreams, Matthieu Dupont says, “I am pleased that we are supporting an important event that recognizes and honours the passion and endeavours of filmmakers across South East Asia.” Dupont is the Managing Director of IWC South East Asia.
IWC Schaffhausen’s zeal for the movie industry can be testified through its various engagements. For instance, Hollywood stars Cate Blanchett and Christoph Waltz, and famous Chinese actress Zhou Xun represent IWC on the red carpet, are also involved in joint projects, of films and photo shoots. Additionally, IWC timepieces have been used as appropriate accessories in countless films and TV series.
IWC crafts masterpieces of haute horlogerie at their finest, just as films are a magnificent window of Life.