Luxury watchmaker IWC Schaffhausen has announced a new relationship with the BFI (British Film Institute) and the BFI London Film Festival in partnership with American Express® for 2014, 2015 and 2016. IWC will also be the headline sponsor of the BFI’s fundraising gala LUMINOUS in 2015.
The relationship with the BFI follows suit to IWC Schaffhausen’s partnerships with the Tribeca Film Festival, the Dubai International Film Festival and the Beijing International Film Festival. IWC will also become the Official Time Partner of the BFI and the BFI London Film Festival from 2014.
IWC CEO Georges Kern commented, “For many years now, we have had a passion for cinema. Every director tells a story with their films. At IWC, story telling is part of the DNA of everything we do. It is there fore an absolute honour and privilege to be associated with such a highly regarded institution and a film festival which has depth and substance and that is globally re nowned and respected. Our desire is to nurture this incredibly special rela tionship, build an exceptional partnership, and to create and deliver impeccable events. Our brands share many qualities, such as a long history, a proud heritage and a passion for cinema. I believe that these qualities will con tinue to be nourished and communicated in the years ahead.”
IWC Schaffhausen also has a longstanding relationships with high-profile film stars and personalities including Ewan McGregor, Kevin Spacey and Cate Blanchett. In addition, IWC watches have appeared in a number of films, including “Wall Street: Money Never Sleeps” and in the major box-office success “Ocean’s Thirteen”.
Ahead of the 2014 BFI London Film Festival, IWC will celebrate their partnership with a starstudded dinner in honour of the BFI. Check out our gallery of photos from the red carpet of the BFI London Film Festival in October 2013.
Photos courtesy IWC.