IWC Comes Out “For the Love of Cinema” at the Tribeca Film Fest

In honor of the Tribeca Film Festival, luxury watchmaker IWC Schaffhausen, the annual event’s Official ‘Festival-Time’ Partner, hosted “For the Love of Cinema.” The evening began with a private dinner at the Urban Zen loft in New York’s Greenwich Village, where IWC CEO Georges Kern was joined by guests like Tribeca Film Fest co-founder Robert De Niro, NBA superstar and Haute Time co-founder Carmelo Anthony, Patrick Stewart, Whoopi Goldberg, Susan Sarandon, James Marsden, Armie Hammer, Heather Graham, Karolina Kurkova, and Jane Rosenthal. The evening included the auction of a unique IWC Pilot’s Watch Spitfire Chronograph Edition “Tribeca Film Festival 2014.” The sale of this 18K red gold timepiece by Antiquorum raised $55,000 for the Tribeca Film Institute, which IWC matched for a total of $110,000. The evening was capped off by a private concert by Grammy Award-winning singer Estelle.