Luxury watchmaker Hublot’s worldwide expansion has turned introspective as of late, with the opening of a new boutique in its native Switzerland, in the posh resort town of Gstaad.
Every August throngs of spectators descend to the base of Gstaad Mountain to watch the Hublot Gold Cup polo competition. This year Team Hublot was defeated in a tense final round by rival Team Star Design, a disappointment that was tempered by the fact that Hublot won last year’s tournament by defeating Team Star Design.
Best known for its skiing, Gstaad will welcome Hublot on the slopes this year as well, with the introduction of Hublot’s stylishly all-black, high-tech downhill skis. In keeping with Hublot’s theme of fusion of materials, the sleek Alpine skis are composed of carbon fiber, fiberglass and rubber.
Skiing on Gstaad Mountain is a hair-raising prospect, with some black diamond runs beginning at well above 9,000 feet. Situated in one of the most exclusive postal codes in Switzerland, Hublot’s Gstaad boutique joins the ranks of fellow luxury lifestyle companies Cartier, Louis Vuitton and Hermès on the sidewalks of the village’s pedestrian-friendly promenades. A modern palatial hotel, complete with imposing turrets, overlooks the town and has become the unofficial emblem of the Swiss town.