Luxury watchmaker Hublot is working to expand its reach across the globe with its first-ever advertising campaign focused on the the Middle East and Africa. At the center of the new campaign is Lebanese Australian celebrity Daniella Rahme, who will also serve as the new “egerie” for the region. Hublot is the first Swiss watchmaker, and the first luxury brand in general to have developed and launched an advertising campaign fully shot and produced in the region.
The new campaign celebrates the connection between tradition — found in the locations and backgrounds, and innovation — presented through the lavish outfits and distinguished watches.
Hublot Middle East and Africa Regional Director Marco Tedeschi presented the campaign and announced its new face during the Bahrain’s Jewellery Arabia 2015 at the Bahrain International Exhibition and Convention Centre, in the presence of watch connoisseurs, collectors and media.
“Hublot started out as a brand offering men’s watches; however, with our ‘Art of Fusion’ ideas, we succeeded in creating extremely feminine watches that bring together innovative techniques, fashion and glamour, whether with the Big Bang Broderie collection or with the Tutti Frutti and Jeans lines,” says Tedeschi. “We will increase the number of ladies’ collections in 2016; as such, our Middle East and Africa campaign featuring Daniella Rahme will bring our female customers closer to our luxurious and stylish timepieces.”
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