Haute Time Visits The New Richard Mille Boutique On Mount Street

Mount Street may not be the first destination that comes to mind when you think of buying watches in London, but it’s quickly becoming a mandatory pit stop for those in town. And when your name is Richard Mille, clients don’t happen to walk by your boutique by chance. They come to you.

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After Parmigiani, which set up shop in Mount Street back in 2013, Richard Mille has decided to open its doors at number 90. It’s the independent brand’s first boutique in London, and as they say, it’s all about location, location, location.

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When I spoke to Mr. Richard Mille, he explained why Mount Street was ideal for the brand: “The London boutique is in a very elegant, chic area that is not overtly busy or constantly bustling in comparison to many of other boutiques that are located on main thoroughfares and crowded shopping streets,” said Richard Mille. This makes the new location experience very intimate and personal.”

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Mr. Mille can be pleased with the result, as that’s exactly how you’ll feel inside the boutique. It’s elegant, yet resolutely modern, just like the brand.

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Small details, such as tonneau-shaped handles make the neighborhood newcomer feel right at home on Mount Street.

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There’s an interesting play with light, with a huge storefront making way for natural light, against some of the darker single display case towers placed inside for specific models. And on that note, let’s take a look at some of our favorites from the store:

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First up, we have the RM 033 Boutique Edition, which we first saw during the brand’s celebration of Arts & Elegance at Chantilly, France [Click here for more…]. This watch is limited to 10 pieces and is only available at Richard Mille Boutiques in Paris, Geneva, London, Abu Dhabi and Dubai.

RM 033 Boutique Edition
RM 033 Boutique Edition

Then there’s the RM 029 All Grey Boutique Edition, limited to 30 pieces. Because it was specially made for the London boutique, it’s rightly placed in one of the central towers at the entrance, so you can’t miss it when you go through the doors:

RM 029 All Grey Boutique Edition
RM 029 All Grey Boutique Edition

Finally, for those who like models with a bit of sparkle, there’s the RM 011 Flyback chronograph Felipe Massa, with Black Sapphires set on its white gold case:

RM 011 Flyback chronograph Felipe Massa
RM 011 Flyback chronograph Felipe Massa

Photo Credit: Haute Time. For more information, please visit the official Richard Mille website.

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