Haute News: Hublot Unveils Dallas Cowboys Partnership (Live Pics, Specs, and Pricing info…)


Hublot Loves (US) Football Too! Hublot announced today an exclusive partnership with the Dallas Cowboys, making the Swiss luxury watch brand the Official Luxury Watch & Timekeeper of America’s legendary football team. This is the very first time a luxury brand partners with an American football team, but Hublot CEO Ricardo Guadalupe says it was a logical addition to the Hublot family.


“Collaborating with an iconic team like the Dallas Cowboys felt like a natural addition to our ever-growing platform of unique and exciting partnerships across the world,” said Guadalupe.

The Dallas Cowboys, also known as “America’s Team” because of its popularity in the 1970s, boast five Super Bowl Championships and sharing a record for having made the most appearances in the Super Bowl. To celebrate the new partnership, Hublot launched three custom, limited edition, Dallas Cowboys-branded timepieces, inspired by the teams iconic Blue and Silver. The models – two Classic Fusion and one King Power – will be produced in a limited edition of 50 numbered pieces.

Each watch features the famed Cowboy star can be found at 5 o’clock, to pay homage to the Cowboys five Super Bowl wins, while the woman’s piece boasts a star set in diamonds.

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Through this partnership, Hublot solidifies its position with American sports fans. The Swiss brand were the first to invest in the NBA, through deals with the Miami Heat and the Los Angeles Lakers. For more on Swiss watch brands and the NBA, you can read the Financial Times’ report here.


The Timepieces will be sold exclusively in the Dallas market – both at Hublot’s Dallas boutique and a newly minted pop-up location in the Cowboys’ Owner’s Lounge at AT&T Stadium.

Photo Credit: Hublot. For more information, please visit Hublot website.  

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