Legendary DJ David Guetta was in Miami to play at Ultra, Winter Music Conference’s unofficial two-day electronic dance music festival, which has become as big and lucrative of a business as Guetta himself. Haute Living met up with the French DJ on the deck of Paraiso Bay, a brand new waterfront development where Guetta will soon own a condominium, to talk about music of course, and watches. The French DJ is the latest TAG Heuer ambassador, and already has a watch made to his name.
“It was really great to meet Jean-Claude Biver, says Guetta of TAG Heuer’s CEO. “He’s such a perfectionist; he’s done amazing things with the brand, as well as Hublot. You can see it in everything he does, including his famous cheeses, which he sends to me.”
Biver’s prized Gruyère may have hooked Guetta to sign on as TAG Heuer’s brand ambassador. “I’m very happy to be doing this campaign with them—it’s very exciting,” he says, flashing the sleek blue-and-black Special Edition Tag Heuer Formula 1 Calibre 7 watch, which he had a hand in designing. The watch boasts a 24-hour display, with daytime hours from 6 am to 6 pm shown in blue and nighttime hours from 6 PM to 6 AM shown in black. A blue hand also indicates the second time zone, helping weary travelers like Guetta track of the time wherever he is playing.
The black and blue aluminium bezel is one of the most striking elements in the design, as well as the wide cuff strap made from aged black calfskin which echoes clubbers’ codes. The black titanium carbide-treated case encloses the 7 Twin-Time automatic calibre with date window.
Perfect for a man who is nearly always on the move and rarely in one place long enough to even set his watch. Guetta has to criss-cross the globe on the regular, yet still needs to make time to see his two children. “I used to live in Paris and go absolutely nuts, traveling back and forth. I was killing myself with jetlag. Now I have a base in Asia, and when I play Europe, I’m based in London,” he explained. This way he can stay with his children when he’s not working, but the rest of the time, he is allowed a more normal lifestyle. “I’ve been doing this for a few years now and feel so much happier.”
Home is definitely where the heart is, and having a good network always helps—but there is even more here for Guetta than that. He appreciates all that the city has to offer, from fitness to nightlife. “Miami is the sexiest city in the world, and I feel like I can find everything here. I like a healthy life, I like to run and go to the gym, and it’s really easy here. It’s also easy to eat healthy here. There are some amazing restaurants.” All of this is a great counter balance to Guetta’s club life, which is also alive and well here in Miami. “There are amazing clubs—I play LIV and Story, and I love it. Of course I play Ultra too—it’s one of the best festivals in the world. You’re working, but you feel like you’re on holiday.”