Dolce & Gabbana Venture into Watchmaking for Men

How many ways can you look at a watch? Hardcore enthusiasts would be critical on the technicalities, like the extra features, movement and the like. Others would look at it as a fashion accessory, a part of a themed ensemble. Some just need to be in touch with the time. Then there are the people who would look beyond the dial and feel the tradition it evokes. Domenico Dolce and Stefano Gabbana of the infamous brand Dolce & Gabbana fall under this last type.

“To us a watch is an item to love, collect, pass down. I love when people wear watches that once belonged to their grandfathers or fathers. I would love if this was the case with our watches in the future,” Dolce told The Guardian. Meanwhile, Gabbana’s devotion to watches has led him to wear two at the same time–a Rolex and a Cartier–like bracelets.

Now, the duo has translated the Italian tradition into their first watch designs for men. English model David Gandy is amongst those endorsing the campaign.

“You have to work very hard behind the scenes, to make a message clear enough for a lot of people to understand,” Gabbana said.

This sensual take on watchmaking is garnering attention everywhere.

Source: The Guardian; Photo credit: D&G.com

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